Kev lag luam zaub mov yuav tsum hloov pauv kom nyob twj ywm kev sib tw - online, hauv khw, thiab ntawm kev faib thiab ua cov nroj tsuag ib yam nkaus.
Cov thev Naus Laus Zis thiab Tes Haujlwm hloov kho lub Khw Kev Ua Lag Luam Yav Tom Ntej
Bjorn Thumas, Tus Thawj Coj Kev Txhim Kho Khoom Noj Khoom Noj ntawm TOMRA Food, saib seb peb tuaj yeem xav li cas. Kev hloov pauv tsis zoo yog los rau cov khw muag khoom loj thiab qhov no yuav muaj kev cuam tshuam thoob plaws hauv kev lag luam khoom noj khoom haus.
Kev tsim kho tshiab hauv online thiab hauv khw thiab hloov cov kev xav tau ntawm cov neeg siv khoom yuav rov tsim lub khw muag khoom yav tom ntej.
Thiab lub neej yav tom ntej yog sai sai.
Cov ntaub ntawv pov thawj tias peb tab tom nyob rau hauv lub brink ntawm lub khw muag khoom hloov pauv tuaj xyoo tas los thaum e-lag luam loj Amazon tau nqis peev $ 13.7 (€ 11.7 billion) hauv kev tau txais cov khw muag khoom noj khoom haus Whole Foods Market. Qhov no tau cog lus tias yuav yog qhov kev ua si-hloov hauv kev muag khoom noj.
Thiab nws tsis yog tsuas yog nyob rau hauv cov chaw ua haujlwm funky-saib hauv Seattle qhov twg lub tsev muag khoom tau rov xav dua: lwm cov tuam txhab tshwj xeeb twb ua tiav cov khoom noj hauv online los ntawm kev xa ncaj qha rau cov neeg siv khoom lub qhov rooj, thiab ntau lub lag luam yuav dhia ntawm bandwagon.
Kev sib koom ua lag luam paub txog Amazon thiab Whole FoodsTraditional bricks-and-mortar supermarket chains, pom tias lawv muaj kev pheej hmoo ntawm kev poob lub zog thiab cov txiaj ntsig hauv qhov kev hloov pauv no, tab tom ntxiv dag zog rau lawv tus kheej e-lag luam muaj peev xwm. Tus nqi txuas nrog Whole Foods Market los ntawm Amazon yuav tau los raws li kev hu xov tooj: tsim cov khw muag khoom noj khoom haus yuav tsum siv CRM cov ntaub ntawv los nce kev muag khoom.
Nws yog qhov tseeb tias Whole Foods Market muaj khw muag khoom hauv Asmeskas thiab UK, thiab niaj hnub no cov neeg tsim khoom tshiab hauv online xws li Instacart feem ntau yog nyob hauv Asmeskas - tab sis kev hloov pauv mus muag ntau dua. khoom noj khoom haus online yuav nrawm nrawm los ntawm cov tebchaws tsim kho.
Nyob rau hauv lub xyoo caum tom ntej lub ntiaj teb no khoom noj khoom haus e-lag luam kev lag luam yog kwv yees kom nthuav dav ntawm ib tug compound txhua xyoo kev loj hlob tus nqi ntawm 13.5%, los ntawm ib xyoos twg tus nqi ntawm € 43 billion hnub no mus rau € 135 billion los ntawm 2025.
Cov kws tshuaj ntsuam xyuas kev lag luam tau sau tseg tias txawm hais tias cov neeg ua lag luam e-lag luam tau siv zog los tsim kom muaj kev sib tw hauv Asmeskas thiab Europe, lawv ntsib cov teeb meem loj ntawm no vim tias cov khw muag khoom noj uas twb muaj lawm yog saturated thiab margins tsawg. Qhov no txhais tau tias kev loj hlob thoob ntiaj teb hauv cov khoom noj e-lag luam yuav raug tsav los ntawm Asia, qhov twg muaj kev txaus siab rau cov neeg siv khoom siab tshaj plaws los yuav khoom noj hauv online, nrog rau kev loj hlob sai, cov nqi ua haujlwm tsawg, thiab cov khw muag khoom tsis tau tsim.
Txhawm rau muab ib qho piv txwv ntawm kev loj hlob muaj peev xwm, hauv Suav teb, lub ntiaj teb cov neeg coob tshaj plaws, kev lag luam e-lag luam ntawm cov khw muag khoom noj tam sim no tsuas yog 4.2%. Txhawm rau muab qhov no tso rau hauv qhov kev xav, nyob ze Nyiv qhov sib koom yog 7.2% thiab hauv Kaus Lim Qab Teb nws twb yog 16.6%. Qhov no yog qhov tseeb qhia tau tias kev lag luam xws li Tuam Tshoj ntau lub teb chaws conglomerate Alibaba Group, tus tswv ntawm Alibaba.com, yuav nyob ntawm qhov kev hloov pauv loj.
Cov neeg siv khoom qhov kev cia siab yuav nce
Kev yuav khoom noj khoom haus thoob plaws hauv online thiab xa khoom sai rau cov neeg siv khoom lub qhov rooj yuav yog qhov pib ntawm lub ntiaj teb tshiab siab tawv no. Cov lej hauv computer thiab algorithms tseem yuav ua rau cov khw muag khoom loj tuaj yeem hloov kho lawv qhov kev muab rau cov neeg siv khoom, siv cov ntaub ntawv sau txog tus neeg yuav khoom tus cwj pwm thiab nyiam.
Nplooj ntawv " Pom Zoo rau koj" lub vev xaib kom paub txog cov neeg yuav khoom xws li cov phau ntawv thiab cov khoom siv hluav taws xob tuaj yeem coj cov neeg yuav khoom mus rau cov khoom noj uas lawv nyiam.
Ib qho kev nthuav dav ntawm kev xaiv xa khoom, tig, cov neeg yuav khoom noj khoom haus yuav tsim kev cia siab siab dua thiab qhov muag tseem ceeb dua thaum yuav cov txiv hmab txiv ntoo tshiab lossis zaub. Ntau yuav xav paub seb cov khoom tshiab li cas thiab seb puas los yog thaum twg nws npaj noj. Cov neeg coob coob thoob plaws ntiaj teb nrog cov nyiaj tau los nruab nrab thiab kev ua neej nyob yuav paub ntau ntxiv txog kev nyab xeeb ntawm cov zaub mov thiab xav paub ntau ntxiv txog seb lawv cov zaub mov tau txais thiab tshuaj xyuas li cas.
Discerning 'foodies' yuav txawm tuaj yeem tshawb xyuas cov ntaub ntawv hais txog lub hauv paus chiv keeb thiab cov khoom noj muaj txiaj ntsig, thiab pom cov lus qhia rau cov zaub mov txawv thiab cov khoom noj ua ke. Qhov no yuav nyiam thiab ntxiv cov neeg siv khoom ntau dua thaum ua tib zoo ua txhua tus xav tias lawv raug kho tus kheej.
Qhov kev thov ad-hoc tsim los ntawm cov online 'nudges' yuav tawm tsam cov khoom noj khoom haus hloov pauv. Cov kab ua haujlwm yuav tsum paub meej meej tias dab tsi yog los ntawm lub tshav pob thiab dab tsi yog nyob rau hauv cia thiaj li ua tau raws li qhov xav tau.
Thiab cov qauv zoo thiab kev nyab xeeb yuav tsum tau siab dua li qub. Yav dhau los cov neeg siv khoom yuav tsis quav ntsej txog qhov tsis xws luag lossis ua qhov tsis txaus siab tsuas yog pom los ntawm cov khw muag khoom noj lossis cov chaw tsim khoom noj, tab sis kev tshaj xov xwm yuav hloov qhov ntawd. Daim duab ntawm ib yam dab tsi zoo li Qav nyob rau hauv ib lub hnab ntawm lettuce sai sai mus kis kab mob thiab thoob ntiaj teb, ncav cuag neeg txaus los ua rau lub hom phiaj puas.
Technology los xyuas kom meej qhov zoo thiab kev nyab xeeb
Cov cib fim thiab kev hem thawj no txhais tau hais tias cov tshuab tsim los ntawm TOMRA, tus thawj coj ntawm cov khoom siv kho qhov muag kho qhov muag thiab tev cov khoom, yuav ua lub luag haujlwm nce ntxiv hauv kev ua kom tau raws li cov neeg siv khoom xav tau thiab tiv thaiv cov neeg muag khoom lub koob npe nrov.
Cov khoom muab qhab nia thiab tshuaj xyuas niaj hnub no muaj peev xwm txheeb xyuas cov khoom noj ntawm qhov ceev tsis txaus ntseeg thiab ua tus yam ntxwv ntawm tus kheej cov khoom hauv kev nthuav davGrading thiab tshuaj xyuas cov cuab yeej - ntawm qhov taw tes ntawm lub hauv paus chiv keeb, ua ntej xa khoom mus rau lub tsev muag khoom, lossis los ntawm kev xa khoom hauv online - tuaj yeem ua kom ntseeg tau. cov khoom muaj qhov xav tau loj thiab ripeness yam tsis muaj bruising lossis pwm. Tsis tas li ntawd, kev txheeb xyuas cov cuab yeej ntawm ntau theem hauv cov khoom siv yuav muaj peev xwm muab cov ntaub ntawv tseem ceeb ntawm qhov loj me, qhov zoo thiab lwm yam cim zoo.
Hauv kev npaj rau cov kev xav tau no, cov tshuab sorting ua los ntawm TOMRA Group tau qhib los qhia cov ntaub ntawv los xyuas kom meej cov qauv zoo tshaj plaws thiab kev nyab xeeb. Cov tshuab no tseem raug kho kom zoo nyob rau hauv kev sau cov ntaub ntawv thiab daim ntawv thov los pab cov txheej txheem xaiv cov khoom nkag tau raug, kom tau txais cov khoom kawg hauv txoj kev ua tau zoo tshaj plaws.
Cov khw muag khoom noj khoom haus niaj hnub tawm tsam kev cuam tshuam hauv online - thiab cov ntaub ntawv hais txog cov neeg yuav khoom nyiam thiab tus cwj pwm yuav yog riam phom tseem ceeb. Cov neeg siv khoom siv thev naus laus zis, xws li cov khoom siv hauv lub tawb nqa khoom lossis cov khoom siv smartphone, yuav coj cov neeg yuav khoom mus rau ntawm txoj kab thiab rhawv qhov chaw uas lawv muaj feem ntau yuav yuav. Sensors nyob rau hauv lub khw lub rhawv yuav taug qab cov khoom uas cov neeg muas zaub muab tso rau hauv lawv lub laub thiab sau lawv cov mobile them nyiaj system thaum lawv tawm hauv lub khw.
Amazon Go tau cog lus: tsis muaj kab, tsis muaj nyiaj tshev - tsuas yog rub thiab mus. Sensors thiab AI, ua ke nrog ib qho app ntawm koj lub xov tooj ua txhua yam haujlwm.
Rau Amazon Go lub khw tau qhib kom deb li deb Cov ntaub ntawv nyob no yuav ua rau cov khw muag khoom loj tuaj yeem vam khom ntau dua ntawm 'hauv-lub sijhawm' cov khoom xa tuaj, txo tus nqi thiab qhov chaw khaws khoom ntawm qhov chaw. Cov ntaub ntawv nyob kuj tseem yuav pab cov neeg xa khoom ua kom lub ntim thiab kev thauj mus los ntawm cov khoom noj tau siv sijhawm ntau dua.
Cov khw muag khoom loj thiab cov khw muag khoom noj tshwj xeeb yuav muaj kev xaiv los txo cov nqi khiav ntawm qhov chaw los ntawm kev ua me me, thaum txiav txim siab ntau dua ntawm lawv cov txee los tso cov khoom tshiab.
Expanding khoom khaws cia. Ntxiv kev yooj yim thiab sib sau cov ntaub ntawv Lwm qhov yuav tshwm sim yog tias cov khw muag khoom loj yuav nyob twj ywm qhov loj me tab sis hloov pauv hauv lub tswv yim, dhau los ua qhov chaw rau kev nyem thiab mortar khw. Vim tias cov khw muag khoom xav tau muab cov neeg siv khoom sib xws omnichannel kev paub, cov khw muag khoom yuav txuas lub ntiaj teb lub cev thiab digital. Ntawm no, cov neeg siv khoom tuaj yeem pom thiab hnov cov khoom uas lawv tuaj yeem xaj online. Ntawm no, ib yam nkaus, cov khoom muag hauv online kuj tseem tuaj yeem nkag tau los ntawm kev sib tham sib tham.
Cov kev hloov pauv no ua raws li kev kwv yees kev loj hlob ntawm cov neeg siv khoom xav tau kev noj qab haus huv, cov khoom lag luam zoo, kev xaiv ntau dua, thiab kev yooj yim dua - qhov kev thov uas yuav nce ntau vim cov nyiaj tau los hauv tsev neeg nce hauv cov teb chaws tsim, coj 70 lab tus tib neeg thoob ntiaj teb mus rau hauv cov neeg nruab nrab. txhua xyoo.