Popchips, qhov zoo dua-rau-koj cov khoom noj qab ntsev uas paub txog nws cov popped, tsis txhob kib qos yaj ywm chips, tshaj tawm ib qho kev hloov kho tshiab nrog rau qhov kev xav pom dua tshiab thiab kev nthuav tawm ntawm ob lub qab qab tshiab.
Tom qab ua qhov kev tshawb fawb tob hauv kev lag luam kom rov txheeb xyuas nws cov tswv yim lag luam, Popchips tau rov ua dua nws cov qauv tsim pob. Ob qhov kev tsim kho tshiab, Fiery Buffalo thiab Fully Loaded yog cov lus teb rau cov neeg siv khoom xav tau cov khoom noj qab zib uas tsis cuam tshuam rau saj vim tias zoo dua-rau-koj tsis tas yuav txhais tias tho txawv.
Michael Campi, Tus Lwm Thawj Coj ntawm Kev Lag Luam rau Velocity Snack Brands tus niam txiv lub tuam txhab Ntawm Popchips:
"Peb pib nrog kev tshawb nrhiav qhov tseem ceeb tshaj plaws rau cov neeg siv khoom thiab ua haujlwm rov qab los ntxiv dag zog rau peb cov tswv yim lag luam. Peb paub tias Popchips cov neeg yuav khoom muaj kev hlub nrov thiab txaus siab rau khoom noj txom ncauj thiab yuav tsis txi rau qhov tsw, yog li peb tau ua lub zog ntawd ua ib qho xov xwm thoob plaws hauv kev pom tus kheej. "
New Visual Identity
Lub hom kev kho dua tshiab tau nkag mus rau hauv qhov tshwj xeeb, qhia tus cwj pwm uas tseem nyob hauv qhov tseem ceeb ntawm Popchips txij li thaum nws pib xyoo 2007.
Kev nkag siab ntawm cov neeg siv khoom tau muab Popchips daim ntawv tso cai ua si nrog kev lom zem, ntim khoom hnyav uas qee zaum tuaj yeem khaws cia rau cov khoom noj qab zib ib txwm muaj. Kev tshoov siab los ntawm lub hom phiaj ntawm lub hom phiaj los ua kom muaj kev xyiv fab, kev yees duab zoo heev ntawm txhua tus hero nti ci tawm tsam lub nraub qaum dub thiab nplua nuj xim.
Cov ntawv sau ua si tau dhia los ntawm lub ntim, thiab qhov zoo nkauj tshiab coj qhov "Tsis Txhob Fried. Ib txwm muaj tiag.” tagline rau pem hauv ntej ntawm txhua lub hnab. Dhau li ntawm kev ntim khoom, qhov hloov tshiab yog tus kheej yuav nthuav tawm thoob plaws digital thiab hauv khw muag khoom.
Tshiab Flavors
Popchips tau nthuav tawm ob qhov kev tsim kho tshiab: Fully Loaded thiab Fiery Buffalo. Cov khoom qab no koom nrog cov Popchips nrov xws li Hiav Txwv Salt, BBQ, thiab Aged White Cheddar.
Zoo rau kev ua si hnub thiab txhua hnub, Fiery Buffalo yog qhov ntsim, kev ua koob tsheej savory hauv txhua lub nti. Qhov kev ua si-hloov tsw tau txais nws ncaws los ntawm cayenne kua txob ntxiv nrog qej thiab buttermilk. Rau cov neeg nyiam ua qos yaj ywm ci, Fully Loaded muab lub zog zoo kawg li ntawm qaub cream, cheddar, chives, thiab nqaij npuas kib.
Qhov no muaj zog tot tau hloov mus rau hauv ib qho me me tab sis muaj zog tom - tsis muaj ntiv tes ntxig. Puv Loaded thiab Fiery Buffalo Popchips muaj nyob online ntawm Popchips.com, Amazon, thiab Kroger banner khw muag khoom thoob plaws tebchaws.