Raws li cov hnub so ze, cov neeg siv khoom xav tias lawv cov koob tsheej yuav txawv dua li piv rau xyoo tas los, nrog ib nrab npaj mus kav khw rau lawv cov hnub so khoom noj los ntawm cov khw muag khoom online, nce los ntawm tsuas yog 15 feem pua hauv 2019, thiab feem ntau ntawm cov neeg siv - 63 feem pua - npaj siv ua noj ua haus tom tsev ua ib txoj kev ua kom lom zem nyob rau lub hli tom ntej.
Frito-Lay, tsim kom muaj ntau yam ntawm Asmeskas cov neeg nyiam khoom noj txom ncauj, hnub no tau tshaj tawm cov ntawv tshaj tawm tshiab ntawm nws daim ntawv sojntsuam Asmeskas Cov Khoom Noj Txom Nyem (US Snack Index), qhia txog tias kev yuav khoom, kev ua zaub mov noj, thiab khoom noj txom ncauj tau pauv xyoo no li cas, thiab dab tsi cia siab tias yuav muaj kev cuam tshuam ntev hauv 1 thiab tshaj.
Mike Del Pozzo, tus lwm thawj ntawm kev muag khoom thiab tus thawj coj saib xyuas cov qhua, Frito-Lay North America:
"Cov neeg tau txais kev pab tau hloov lawv tus cwj pwm nrog 58 feem pua khoom txom ncauj ntau ntxiv txij li COVID-19 thiab mus yuav khoom los ntawm cov chaw tshiab nrog kev txais yuav online nce 40 feem pua."
“Lub caij so haujlwm no peb xav tias yuav pom muaj kev sib sau me me thiab txav mus deb ntawm potlucks, uas txhais tau tias ntau tsev neeg tau yuav tag nrho cov zaub mov. Qhov tseeb, 13 feem pua xav tias yuav siv nyiaj ntau rau kev yuav khoom noj rau Thanksgiving xyoo no, yog li qhov tseem ceeb ntawm kev muab ntau yam thiab kev siv tau ntawm Asmeskas cov khoom noj txom ncauj yog qhov tseem ceeb rau Frito-Lay lub caij so haujlwm no. "
Cov lag luam sib ntxiv thiab US Ntsuas Cov Khoom Noj Txom Nyem tseem ceeb qhia:
300+ feem pua nce ntxiv hauv cov neeg Asmeskas uas npaj yuav mus yuav cov khoom noj rau hnub so los ntawm cov khw muag online online piv rau xyoo tas los.
- Tswj kev noj qab haus huv thiab kev nyab xeeb yog qhov kev txhawj xeeb tseem ceeb (37 feem pua) rau kev yuav khoom noj hauv lub caij so no, tsav tsheb ntau tus neeg tau txais kev pom zoo yuav khoom lag luam online.
- Qhov tseeb, 50 feem pua neeg Asmeskas npaj yuav khoom rau lawv cov hnub so noj mov los ntawm cov chaw muag khoom online, nce los ntawm tsuas yog 15 feem pua hauv 2019.
- Cov khoom noj txom ncauj yog qhov feem ntau yuav tsum tau yuav hauv online rau hnub so, nrog 77% ntawm cov neeg tau txais kev pab hais tias lawv zoo li yuav ua.
Thaum hnub so yuav zoo nkauj txawv, zaub mov yuav txuas ntxiv ua lub luag haujlwm tseem ceeb.
- Cov neeg Asmeskas feem coob (83 feem pua) npaj yuav siv cov qub los yog ntau rau cov khw muag khoom noj thaum hnub so.
- Cov neeg Asmeskas tau mus yuav khoom ntxov rau hnub so yuav khoom noj. Ib ntawm tsib qhov kev npaj yuav mus kav khw peb hnub ua ntej dhau xyoo dhau los kom tsis txhob muaj neeg coob coob lossis tsis muaj nyiaj ntau (IRI).
- Kev sib sau hnub so yuav muaj ntau me dua rau xyoo no: cov neeg nyob nruab nrab ntawm cov neeg noj hmo Thanksgiving yuav tsum yog tsib xyoo no, tsawg dua los ntawm yim xyoo dhau los (IRI).
- Thaum nws hais txog dab tsi rau hnub so kis mus, Chicagoans tau muab khoom noj txom ncauj ua ntej ntawm 61 feem pua, San Franciscans nyiam sib tw thiab dips (58 feem pua), thiab tshaj ib nrab ntawm Miamians (54 feem pua) tau npaj rau kev pab cheese thiab nqaij platters.
Cov neeg tau txais kev pab khaws cov khoom noj txom ncauj ntau dua li qub ntau.
- 66 feem pua ntawm cov neeg teb hais tias lawv khaws khoom noj txom ncauj ntau ntxiv nyob hauv tsev dua li ua ntej muaj kev sib kis.
- Lub caij ntuj no, 54 feem pua ntawm cov neeg yuav khoom npaj yuav npaj cov khoom tseem ceeb, nrog cov khoom noj txom ncauj qab ntsev hauv tus naj npawb thib tsib cov neeg tau txais kev pab npaj khaws cia.
- Cov laj thawj hauv kev nthuav tawm tam sim no? 66 feem pua tau txhawj xeeb txog cov khoom lag luam tawm lawm thiab 58 feem pua xav txo qis tus kab mob.
- Ib qho laj thawj tseem ceeb vim li cas cov neeg tau txais khoom noj ntau cov khoom noj txom ncauj hauv lawv lub pantries yog ntxiv cov kev lom zem me ntsis rau cov hnub hauv tsev. 63 feem pua ntawm cov neeg teb kev soj ntsuam tau hais tias lawv noj khoom txom ncauj uas yog txoj hauv kev txhawm rau rhuav tshem lawv lub hnub thiab 76 feem pua hais tias noj khoom txom ncauj yog ib txoj kev los kho lawv tus kheej.
- Dips tau dhau los ua cov khoom noj txom ncauj zuj zus. Frito-Lay tshaj tawm txog 16 feem pua ntawm kev yuav khoom noj lub xyoo dhau xyoo, nrog cov neeg siv khoom noj khoom haus hais txog kev yooj yim / tsis tas yuav ua rau nws los ntawm kos yog qhov laj thawj ntawm kev yuav khoom.
Cov neeg tau txais kev pabcuam yuav zaub mov ntau dua nyob hauv lub limtiam thiab online.
- Thaum hnub Saturday thiab Sunday siv los ua cov hnub ua lag luam ib txwm muaj, cov neeg siv khoom tam sim no yuav khoom thoob plaws hauv lub lim tiam raws li cov sijhawm sib txawv, nrog rau hnub Wednesday thiab Thursday pom kev nce tsheb hauv khw.
- eCommerce Grocery tseem nyob siab thiab cia siab tias yuav lo. Qhov nruab nrab pob tawb hauv online tau nce 32 feem pua YOY thiab 75 feem pua ntawm cov neeg siv khoom lag luam rov qab ua dua nrog cov chaw muag khoom noj online sai sai hauv 30 hnub tom ntej.
Kev ua noj ua zaub mov yog qhov nyiam tshaj plaws ntawm kev lom zem thaum lub ntsej muag ntawm COVID - thiab cov khoom noj txom ncauj tau nce ntxiv hauv cov zaub mov txawv.
- Cov neeg Asmeskas tsis tau ntsib kev noj zaub mov ntau dhau li qhov xav tau, tsuas yog 40 feem pua qhia tias lawv nkees ua noj tom tsev.
- Ze li ob feem peb (63 feem pua) ntawm cov neeg teb tseem npaj ua noj ua haus kom lom zem, ua rau cov neeg teb xov tooj nrov tshaj plaws tau hais tias lawv xav noj, thaum muaj kev npog COVID.
- Thiab cov neeg Asmeskas tab tom nrhiav txoj hauv kev tshiab rau txuj lom ua noj nrog cov zaub mov txawv, nrog 83 feem pua ntawm cov neeg teb hais tias lawv tau siv lossis yuav sim ua khoom noj txom ncauj uas yog ib qho khoom xyaw rau hauv ib daim ntawv qhia, nrog cov qos yaj ywm chips (31 feem pua) thiab tortilla chips (32 feem pua) cov khoom noj txom ncauj nrov tshaj plaws.
- 63 feem pua pom zoo tias lawv xav tau ntau daim ntawv qhia kev tshoov siab, vim li ntawd PepsiCo tsis ntev los no tau tsim dua MoreSmilesWithEveryBite.com, uas yog online ntawm cov tsev neeg ua noj ua haus uas muaj ntau yam khoom noj txom ncauj Frito-Lay thiab Quaker zaub mov.
Lub saj tsw qab yog hom thaum lub caij ntuj no.
- Cov neeg Asmeskas tau xa rov qab mus rau cov zaub mov ib txwm nyiam lub caij no thiab zoo li lub caij hloov tshiab. Piv txwv li, 50 feem pua ntawm cov neeg teb hais tias lawv zoo siab rau cov zaub mov xis nyiam, thiab tsuas yog 32 feem pua hais tias lawv zoo siab rau Taub Dag Txuj lom.
- Cov kev nyiam no kuj txawv thaj av, nrog 54 feem pua ntawm Chicagoans feem ntau tos txog kua, 40 feem pua ntawm Dallas cov pej xeem zoo siab txog nqaij qaib tortilla kua zaub thiab 43 feem pua ntawm New Yorkers leaning rau cov kua txiv kab ntxwv.
Mike Del Pozzo: XNUMX Lab tus kiv cua tos koj rau Webtalk!
"Cov neeg siv khoom thiab cov kev hloov pauv hauv khw muag khoom tau ua rau peb rov ntsuam xyuas seb peb ua li cas peb cov khoom muaj nyob txhua qhov thiab txhua qhov chaw."
"Frito-txheej teeb nws tus kheej sib nrug los ntawm kev tswj hwm txhua daim ntawm cov noob-rau-txee cov txheej txheem, ua kom muaj peev xwm nrawm rau kev nruam kho tshiab thiab ua tau raws li cov neeg siv khoom."