Txhim kho nws txoj haujlwm sib txawv hauv kev ua lag luam, Kurkure, ib qho ntawm Is Nrias teb cov khoom noj txom ncauj nyiam tshaj plaws, tau nthuav dav nws cov ntaub ntawv nrog nws qhov kev hloov tshiab tshiab Kurkure Chatpata Cheese.
Qhov tshiab tsw yog ib qho ntxiv mus tas li rau tsev neeg Kurkure thiab coj lub zoo meej 'jugalbandi' ntawm Kurkure's classic 'chatpata masala' nrog cheddar cheese, tshwm sim los ntawm lub ntiaj teb kev vam meej Cheddar Jalapeño flavour.
Kurkure qhov kev hloov tshiab tshiab tshaj plaws yog cov lus teb rau cov neeg siv khoom xav tau ntawm cov khoom noj khoom haus hauv Indian cov khoom noj qab zib. Tag nrho-tshiab Kurkure Chatpata Cheese txuas lub hom kev ua si dhau ntawm classic 'masala' flavour, uas tsis tau hnov txog hauv pawg collet.
Qhov tshiab fusion tsw yog ib qho kev sib xyaw ua ke ntawm thoob ntiaj teb cheese thiab 'chatpata masala' khawv koob, uas tsuas yog 'ob qho kev lom zem'.
Neha Sharma, Associate Director thiab Brand Lead, Kurkure:
"Raws li lub hom phiaj uas ib txwm ntes cov mem tes ntawm lub teb chaws, Kurkure muab cov khoom lag luam tshiab kom haum rau kev hloov pauv ntawm peb cov neeg siv khoom. Nrog lub community launch ntawm tag nrho-tshiab Kurkure Chatpata Cheese, peb tab tom nthuav peb cov ntaub ntawv nyob rau hauv cov mis nyuj tsw thoob nrog ib tug sib txawv yeej yeej tsw proposition. "
"Qhov kos npe 'masaledaar' saj ntawm Kurkure ua ke nrog cov cheese thoob ntiaj teb yuav ua rau muaj sia nyob 'chatpata' fusion tsw uas yuav txawv thiab nco tau.
Kurkure Chatpata Cheese muaj nyob rau ntawm INR 5, INR 10, thiab INR 20 thoob plaws txhua lub khw muag khoom thiab e-lag luam platform hauv Is Nrias teb.
Rau qhov kev tshaj tawm no, Kurkure yuav nyob twj ywm rau nws qhov tsis sib xws tab sis muaj kev sib raug zoo ntawm cov tsev neeg Indian niaj hnub no hauv nws TVC yav tom ntej, ua raws li kev sib tw 360-degree puag ncig thoob plaws ntau lub platform thiab quirky teg num rau nws cov kiv cua.