Calbee cov kws tshaj lij tau txiav txim siab hloov qhov kev ua si tag nrho los ntawm kev tshem tawm ntawm lawv cov qos yaj ywm chips, nrog rau cov khoom tshiab hu ua "Nure Jaga", uas txhais tau tias "Wet Potato".
Nure Jaga chips yog 'ntub', thiab tshwm sim los ntawm Nure Senbei, chewy nplej cracker tsim los ntawm Yuji Yokoyama, tus tswv ntawm Kashiwaya, lub khw muag khoom qab zib hauv Choshi, Chiba Prefecture, xyoo 1960.
Nure Senbei crackers yog tsim los ntawm submerging uas tsis yog-glutinous mov mov hauv soy sauce tom qab ci thaum nws tseem kub, ua rau ib tug mos mos, chewy zoo nkauj.
Thaum xub thawj, suav nrog cov neeg siv khoom raws li 'damp' thiab off-txoj kev, cov khoom tawg yooj yim sai sai, dhau los ua 'mus-rau' tav su nrog rau cov tshuaj yej ntsuab txij li kev lag luam hauv xyoo 1963. Nuresen yog lub npe lag luam ntawm Kashiwaya, tab sis lub tswv yim. tau txais yuav los ntawm ntau lub tuam txhab thoob plaws lub tebchaws.
Cov kua txiv hmab txiv ntoo muaj zog heev yog qhov nthuav dav thaum lub sijhawm ib pob ntawm Calbee's Nure Jaga (lus txhais li 'qos qos yaj ywm') tau qhib, thiab cov chips yog nplaum rau qhov kov. Lawv zoo li ib txwm qos yaj ywm chips thiab tau tshaj tawm tias 'mos thiab muaj kua' nrog me ntsis crispy tom.
Thaum xub thawj, Calbee cov qos yaj ywm ntub dej tau muag tshwj xeeb ntawm lub tuam txhab Calbee + cov khw muag khoom, uas khaws lawv cov khoom tshiab tshaj plaws. Raws li lub Plaub Hlis, txawm li cas los xij, lawv tau nthuav dav muag los ntawm kev ua rau lawv muaj nyob ntawm 7-Eleven cov khw muag khoom thoob plaws tebchaws. Raws li SoraNews24, Nure Jaga Sweet thiab Spicy Soy Sauce Flavor muag rau USD1.18 ib lub hnab.