#Calbee #SeabrookCrisps #SnackIndustry #PotatoChips #PlantExpansion #ManufacturingCapacity #MarketGrowth #Diversification #ConsumerPreferences #SustainableAgriculture
Hauv kev txhim kho tseem ceeb rau kev lag luam khoom noj txom ncauj, Calbee, lub tuam txhab khoom noj txom ncauj Japanese thiab tus tswv ntawm Seabrook Crisps, tau nqis peev £ 12 lab hauv kev nthuav dav nws cov nroj tsuag UK nyob hauv Bradford. Qhov kev txav no los ua ib feem ntawm lub tswv yim dav dua los txhim kho kev tsim khoom muaj peev xwm thiab ua tau raws li qhov xav tau nce hauv khw UK.
Lub 4,000-square-meter expansion project, tau pom zoo los ntawm cov tub ceev xwm, suav nrog kev ntxiv cov qos yaj ywm tshiab, kib, thiab cov khoom ntim khoom. Qhov kev nthuav dav no, tau npaj tiav rau lub Xya Hli xyoo tom ntej, xav tias yuav ua rau muaj 70% nce ntxiv hauv kev tsim khoom. Qhov kev nqis peev qhia txog Calbee txoj kev cog lus rau kev loj hlob mus ntev, kev nthuav dav, thiab kev lag luam nce ntxiv.
Seabrook Crisps, tau los ntawm Calbee hauv 2018, yog yav dhau los nyob rau hauv kev faib nyiaj ntiag tug ntawm Lloyds Bank. Cov nroj tsuag yav dhau los tau txais £ 3 lab peev infusion hauv xyoo 2021, ua rau 10% nce ntxiv hauv cov zis. Qhov kev nthuav dav tam sim no tsis tsuas yog qhia txog lub tuam txhab kev cog lus kom ua tau raws li kev xav tau ntawm kev lag luam tab sis kuj tseem ua haujlwm Seabrook Crisps rau kev sib txawv rau hauv cov qauv tshiab thiab lub sijhawm.
Tus cev lus rau Calbee tau hais tias, "Qhov kev nqis peev no txhawb nqa peb lub tswv yim mus sij hawm ntev thiab ambition rau qhov loj dua, hom kev loj hlob, thiab nce peb kev ua lag luam qhia. Los ntawm kev nthuav dav peb cov chaw, peb yuav loj hlob peb cov lag luam tseem ceeb thiab nthuav dav rau hauv cov qauv tshiab thiab lub sijhawm thaum txuas ntxiv xa cov saj zoo, zoo heev, cov khoom pheej yig uas cov neeg siv khoom tuaj yeem txaus siab rau txhua hnub. "
Ib cag ntawm nws cov khoom tseem ceeb ntawm txoj kab ncaj nraim, Seabrook Crisps muab cov khw muag khoom loj hauv UK nrog ntau yam khoom noj txom ncauj, suav nrog puffed nibbles thiab rings. Tshwj xeeb tshaj yog, feem ntau ntawm cov neeg tsis noj nqaij cov khoom noj txom ncauj no yog gluten-dawb thiab tau ntawv pov thawj los ntawm Celiac UK, ua raws li cov neeg siv khoom xav tau kev noj qab haus huv.
Nws yog ib qho tsim nyog sau cia tias Calbee lub xub ntiag nyob hauv UK txuas ntxiv dhau Seabrook Crisps, nrog rau kev faib cov khoom noj txom ncauj raws li cog qoob loo Snaps. Qhov kev tawm tswv yim no nthuav qhia Calbee txoj kev mob siab rau kev sib txawv ntawm nws cov khoom lag luam thiab ua kom muaj kev hloov pauv rau cov neeg siv khoom nyiam.
Calbee cov peev txheej loj hauv kev nthuav dav Seabrook Crisps cog tsis yog tsuas yog cov lus teb rau kev xav tau ntawm kev ua lag luam tab sis kuj yog ib qho kev tawm tswv yim rau kev loj hlob mus ntev thiab muaj ntau haiv neeg. Kev lag luam khoom noj txom ncauj tuaj yeem cia siab tias yuav muaj kev txhawb nqa tseem ceeb hauv crinkle-cut qos yaj ywm chips ntau lawm, ua raws li kev hloov pauv cov neeg siv khoom nyiam rau kev xaiv khoom noj txom ncauj zoo thiab tshiab.