Unveiling Consumer Behavior thiab Kev Siv Khoom Muag Khoom Zoo
Txoj kev yuav khoom rau cov qos yaj ywm yog cuam tshuam los ntawm ntau yam tseem ceeb, ua rau nws muaj ntau yam kev txiav txim siab rau cov neeg siv khoom. Qhov tseeb Potato Path to Purchase study by Potatoes USA qhia txog cov xwm txheej no, muab kev nkag siab zoo rau cov neeg siv khoom tus cwj pwm thiab kev yuav khoom. Qhov kev tshawb fawb no muab kev nkag siab zoo txog kev ua ntej kev yuav khoom thiab hauv khw muag khoom uas cuam tshuam rau kev txiav txim siab yuav qos yaj ywm.
Tshaj li tsuas yog nthuav tawm cov ntaub ntawv tshiab tshaj plaws, txoj kev tshawb no muab cov kev ntsuas tsim nyog rau cov khw muag khoom siv, txhawm rau txhawb nqa cov qos yaj ywm muag kom zoo.
"Cov qos yaj ywm yog ib qho tseem ceeb hauv cov neeg siv khoom noj. Lawv khwv tau qhov chaw ntawm lub rooj txawm hais tias nws yog hmo Wednesday hmo ntuj lossis Thanksgiving tsiab peb caug, thiab cov neeg siv khoom txaus siab rau cov qos yaj ywm txhais tau tias muaj txiaj ntsig zoo rau cov khw muag khoom, "said Kayla Vogel, Tus Thawj Saib Xyuas Kev Lag Luam Ntiaj Teb Loj ntawm Qos USA.
Txoj kev tshawb no tau txheeb xyuas qhov zoo, pheej yig, thiab ntau npaum li peb qhov kev txiav txim siab saum toj kawg nkaus rau cov neeg siv khoom thaum yuav cov qos yaj ywm.
2023 Consumer Path to Purchase Potatoes Study, ua los ntawm Nielsen Consumer LLC, tau nthuav tawm peb qhov tseem ceeb uas ua rau cov neeg siv khoom txoj kev yuav khoom, nrog ntau dua 90% ntawm cov qos yaj ywm yuav tau npaj ua ntej.
"Raws li cov khoom yuav khoom, qhov tshiab / zoo tau txais qhov ntsuas siab tshaj plaws, ua ntej ntawm tus nqi. Rau cov khw muag khoom, nws yog ib qho tseem ceeb los qhia txog qhov tshiab, suav nrog cov lus qhia txog yuav ua li cas khaws cov qos yaj ywm hauv tsev kom zoo dua qub txeeg qub teg thiab tiv thaiv cov khoom noj tsis tsim nyog, "Vogel ntxiv.
Raws li txoj kev tshawb no, 84% ntawm cov neeg siv khoom nyiam lub hnab ntim pob tshab, tso cai rau lawv ntsuas qhov tshiab thiab pom qhov zoo. Vogel hais ntxiv tias cov tub lag luam yuav tsum tsim cov khoom muag muag nrog cov khoom zoo thiab txhawb cov neeg siv khoom kom sim cov qos yaj ywm tshiab thiab ntau yam.
"Hauv khw, cov khoom muag pom thiab kev tshoov siab kos npe ua rau muaj kev cuam tshuam ntau dua li kev txo nqi thiab kev txhawb nqa. Raws li kev siv nyiaj nruj, tib neeg tau ua siab ncaj rau cov qos yaj ywm. Qhov ntawd txhais tau hais tias muaj lub sijhawm los ua kom tau txais txiaj ntsig zoo los ntawm kev txhim kho kev pom, kev muag khoom, thiab kev muag khoom muag, "Vogel kuj tau tshaj tawm.
Qos yaj ywm kev txiav txim siab yuav khoom feem ntau yog tsav los ntawm kev npaj noj mov.
Ua ntej mus xyuas lub khw, ntau yam cuam tshuam loj cuam tshuam rau cov neeg siv khoom txiav txim siab, suav nrog:
- Nqe thiab kev txhawb nqa nyob rau hauv voj voog flyers
- Cov lus pom zoo los ntawm tsev neeg thiab cov phooj ywg
- YouTube zaub mov txawv
- Cov khoom hauv cov ntawv ua noj
- Daim ntawv teev cov apps
- Tshaj tawm hauv cov ntawv xov xwm lossis ntawv xov xwm
"Kev npaj pluas noj muaj feem cuam tshuam rau kev yuav khoom ua ntej mus ncig nrog 90% ntawm kev yuav khoom tau npaj ua ntej. Nws yog ib qho tseem ceeb rau kev sib xyaw cov qos yaj ywm rau hauv daim ntawv qhia cov lus qhia txhawm rau txhim kho lawv cov kev suav nrog rau cov neeg siv khoom noj khoom haus thiab ua qhov tseem ceeb ntawm cov khw muag khoom ua ntej kom cuam tshuam cov neeg siv khoom txiav txim siab, "Vogel tau hais.
Txoj kev tshawb no tseem hais ntxiv tias 80% ntawm cov neeg teb tau npaj hom qos yaj ywm uas lawv yuav yuav, nrog ntau dua 44% mus ncaj qha rau hom phiaj hauv khw.
"Kev txiav txim siab hauv khw muag khoom feem ntau yog swayed los ntawm cov lus qhia ntawm kev yuav khoom. Cov khw muag khoom thiab cov neeg muag khoom tuaj yeem txhim kho qhov kev paub hauv khw los ntawm kev nthuav dav loj dua, qhov chaw thib ob, kev tshoov siab, thiab ua kom cov qos yaj ywm nkag tau yooj yim hauv khw, "nws hais.
Ib qho tseem ceeb 89% ntawm cov neeg siv khoom ntseeg tias qos yaj ywm muaj ntau yam thiab tuaj yeem hloov mus rau ntau hom tais diav.
"Rau txhawb lub sijhawm noj mov nrog cov qos yaj ywm, muab kev tshoov siab rau ntawm lub pob thiab lub txee los qhia tias cov qos yaj ywm tuaj yeem siv tau li cas hauv kev noj mov ntau zaus hauv ib lub lis piam yam tsis tau noj ib yam li ob zaug. Nws tseem yog ib qho tseem ceeb los qhia txog txoj hauv kev tshiab ntawm kev siv ntau yam hauv txoj hauv kev tshwj xeeb nrog rau nthuav dav rau lub sijhawm tshwj xeeb kom nce muag, "Vogel xaus lus.
