Hauv kev ua siab loj, McCain Foods United Kingdom tau qhia txog qos yaj ywm khoom noj txom ncauj uas tuaj yeem hloov kho cov khoom noj khov. Ua ke lub crispiness ntawm ib txwm qos yaj ywm crisp thiab lub teeb fluffiness ntawm Fabkis kib, qhov kev tsim tshiab no cog lus rau kev ntxhib los mos thiab tsw zoo li tsis muaj lwm yam. Muaj nyob rau hauv ob qho kev paub, tsis tau taug txuj kev nyuaj - Ntsev & Vinegar thiab Firecracker Chilli - cov khoom lag luam tau tsim cov neeg nyiam cov khoom noj txom ncauj.
Kev tsim kho tshiab raws li kev yooj yim
Raws li cov neeg siv khoom nyiam hloov zuj zus, lub khw muag khoom noj khoom haus khov tau nrawm nrawm rau cov khoom lag luam uas muaj kev hloov pauv tshiab thiab yooj yim. Raws li kev tshawb fawb kev lag luam tsis ntev los no, lub khw muag khoom noj khoom haus khov thoob ntiaj teb muaj nqis txog $ 23.2 nphom hauv xyoo 2020, thiab xav tias yuav loj hlob ntawm CAGR ntawm 5.3% los ntawm 2021 txog 2028. Kev tsim kho tshiab xws li McCain cov qos yaj ywm tshiab tau muab tso rau hauv qhov kev thov no, muab ib qho tshiab noj rau cov khoom noj khov khov.
Cov khoom noj txom ncauj McCain tshiab, tus nqi ntawm GBP 1.75 (USD 2.21), tam sim no tshwj xeeb rau cov khw muag khoom Iceland, tab sis yuav sai sai no muaj nyob rau ntawm cov khw muag khoom loj xws li Tesco, Morrisons, thiab Sainsbury's los ntawm Lub Peb Hlis. Qhov kev tsim tawm tswv yim no qhia txog qhov kev loj hlob ntawm kev yooj yim thiab tshiab hauv cov khoom noj khov, nrog rau cov neeg siv khoom nrhiav cov khoom uas tsis yog saj zoo, tab sis kuj muab kev lom zem, koom nrog kev noj mov.
Consumer Reactions thiab Social Media Buzz
Txij li thaum nws cov kev taw qhia, cov khoom twb garnered xim nyob rau hauv kev sib raug zoo xov xwm, nrog rau cov neeg yuav khoom qhuas nws lub tswv yim tshwj xeeb thiab vibrant tsw profiles. Kev sib xyaw ntawm crispy thiab fluffy textures thov rau cov pej xeem dav, tshwj xeeb tshaj yog cov neeg nrhiav kev xaiv khoom noj txom ncauj ntau dua. Cov neeg siv cov lus pom zoo li "zoo meej rau kev sib koom" thiab "kev lom zem twist ntawm cov khoom noj txom ncauj khov" qhia tias cov khoom tau pom ib qho chaw ntawm cov khoom noj txom ncauj.
Qhov kev txaus siab no tsom rau kev hloov pauv loj dua hauv cov neeg siv khoom noj, qhov chaw uas tib neeg tau dhau los ua kev sim nrog lawv cov khoom noj txom ncauj. Raws li tau tshaj tawm los ntawm Nielsen, 47% ntawm cov neeg siv khoom thoob ntiaj teb nyiam sim cov khoom tshiab lossis cov khoom tshiab thaum nws los txog rau cov khoom noj txom ncauj, qhia txog kev lag luam loj hlob rau cov khoom lag luam uas muaj qee yam txawv.
Game-Changer for Frozen Foods
Mark Hodge, Tus Thawj Saib Xyuas Kev Lag Luam ntawm McCain Foods United Kingdom, tau piav qhia cov khoom lag luam yog "tshiab tshiab" thiab "kev ua si-hloov" rau cov khoom noj khov. Cov lus no qhia txog McCain txoj kev cog lus ntev ntev los thawb cov ciam teb ntawm cov khoom noj khov khov kho tshiab. Lub tuam txhab yav dhau los tau tsim cov khoom noj txom ncauj zoo li khov Hula Hoops, txhawb nqa nws lub koob npe nrov ua tus thawj coj hauv kev lag luam.
Kev taw qhia ntawm cov qos yaj ywm noj txom ncauj no tsis yog hais txog qhov tsw xwb, tab sis kuj hais txog kev nkag siab txog cov kev xav tau ntawm cov neeg siv khoom. Nrog rau kev hloov mus rau kev yooj yim, kev xaiv noj qab haus huv, thiab kev noj qab haus huv ntau dua, McCain cov khoom lag luam tshiab ua rau lub khw nce ntxiv nrhiav cov khoom noj txom ncauj zoo uas muaj ntau dua li saj. Lub peev xwm los ua ke ob qho kev sib hlub hauv ib qho khoom noj txom ncauj yog ib qho pov thawj rau lub tuam txhab kev nkag siab ntawm cov neeg siv khoom nyiam.
Ib Lub Sijhawm Tshiab ntawm Frozen Snacks
McCain Foods United Kingdom cov qos yaj ywm tshiab tau ua tiav qhov kev txaus siab ntawm kev lag luam khoom noj txom ncauj nrog nws txoj kev sib xyaw ua ke ntawm crispy thiab fluffy textures. Qhov kev tsim kho tshiab no tsis yog tsuas yog ua raws li qhov xav tau ntau ntxiv rau cov khoom noj khoom haus tshwj xeeb thiab lom zem xwb tab sis kuj tseem ua haujlwm McCain ua lub hom phiaj xav txog hauv kev lag luam khoom noj khoom haus sib tw. Raws li cov khoom nthuav dav nws mus txog rau hauv cov khw muag khoom loj, nws yuav ua rau muaj kev cuam tshuam ntawm cov kev hloov tshiab zoo sib xws uas tsom mus rau kev nyiam ntawm cov neeg nyiam kev lom zem nyob txhua qhov chaw.