Tebchaws Asmeskas cov qos yaj ywm khw muag khoom tau ntsib kev txhawb nqa loj hauv kev muag khoom thaum Lub Xya Hli thiab Lub Cuaj Hli 2024, nrog rau 5.4% nce hauv tag nrho cov ntim piv rau tib lub sijhawm xyoo tas los. Qhov kev loj hlob no tau raug txhawb los ntawm ntau hom qos yaj ywm, suav nrog qos yaj ywm tshiab, chips, qos yaj ywm khov, thiab deli-npaj sab. Thaum cov neeg siv khoom lag luam poob qis 5.3%, qhov muag nyiaj tsis tu ncua ntawm $ 4.5 txhiab daus las cuam tshuam txog kev hloov pauv ntawm cov neeg siv khoom nyiam thiab kev hloov pauv ntau dua li cas tib neeg yuav cov qos yaj ywm.
Cov Tsav Tsheb Tseem Ceeb ntawm Kev Loj Hlob
Ntau yam ua rau muaj kev loj hlob tag nrho hauv cov qos yaj ywm muag, nrog cov qos yaj ywm khov (6.6%) thiab qos yaj ywm chips (6.5%) pom qhov thib ob loj tshaj ntim nce. Hauv particular, cov qos yaj ywm tshiab tau ntsib qhov tseem ceeb ntawm 5.0% nce hauv ntim muag. Qhov no tau tsav los ntawm kev xav tau ntau dua rau ntau hom qos yaj ywm tshiab, suav nrog russets, qos yaj ywm daj, qos yaj ywm me me, thiab ntau hom medley. Ntawm cov no, russet qos yaj ywm - suav txog 65% ntawm cov qos yaj ywm muag tshiab - pom qhov loj tshaj plaws nrog nce ntim ntawm 10.6%.
Interestingly, pob me me ntawm cov qos yaj ywm tshiab kuj tau txais koob meej. Cov pob khoom hnyav dua li 2 phaus thiab 2-4 phaus pom kev muag khoom ntau ntxiv hauv ntim thiab nyiaj daus las, qhia txog qhov sib txawv ntawm qhov yooj yim dua, me me yuav khoom. Hloov pauv, cov pob loj dua, xws li tsib-phaus thiab kaum-phaus lub hnab, pom tias muaj kev muag khoom ntau ntxiv (2.0% thiab 7.9%, feem), tab sis ntsib kev poob qis hauv kev muag nyiaj duas (-10.3% thiab -17.2%, feem).
Consumer Trends: Affordability and Convenience
Ib qho piv txwv tseem ceeb tau pom nyob rau lub sijhawm no yog kev hloov pauv ntawm cov neeg siv khoom tus cwj pwm. Tus nqi nruab nrab ib phaus ntawm qos yaj ywm tshiab tau txo los ntawm 13%, poob rau $ 0.95. Thaum tus nqi poob qis tau ua rau cov qos yaj ywm tshiab pheej yig dua, nws kuj tau cuam tshuam cov qauv muag. Cov pob me me, pheej yig dua yog qhov txaus siab rau cov neeg siv khoom nrhiav tus nqi thiab yooj yim, tshwj xeeb tshaj yog nyob rau hauv ib puag ncig ntawm cov nqi khoom noj qis. Cov qauv no qhia tau hais tias cov neeg yuav khoom yog qhov tseem ceeb ntawm cov nqi tsim nyog, npaj npaj ua noj uas haum rau lawv tsev neeg xav tau.
Qhov nce hauv deli-npaj sab (7.3%) thiab cov qos yaj ywm hauv tub yees (5%) qhia txog lwm yam ntawm kev hloov cov neeg siv khoom nyiam-kev yooj yim. Ntau tus neeg tau txais kev pab tau tig mus rau kev npaj los yog npaj ib nrab rau cov zaub mov yooj yim, yooj yim. Txawm hais tias muaj kev sib tw los ntawm qee yam xws li cov qos yaj ywm hauv kaus poom (-5%) thiab cov qos yaj ywm tam sim (-1.4%), tag nrho qhov kev thov rau cov qos yaj ywm tseem muaj zog.
Nqe vs. Volume: Ntsuas nyiaj muag muag
Thaum cov neeg siv khoom tus nqi rau cov qos yaj ywm tau poob, tag nrho cov nyiaj daus las muag ntawm cov qos yaj ywm cov khoom lag luam tseem nyob ruaj khov ntawm $ 4.5 billion, qhia tias kev txo nqi yuav ua rau muaj kev muag khoom ntau dua yam tsis muaj kev cuam tshuam rau tag nrho cov nyiaj tau los. Qhov tseem ceeb, cov qos yaj ywm khov tau tuav ruaj khov hauv kev muag nyiaj duas txawm tias muaj kev nce hauv ntim, thaum cov khoom xws li qos yaj ywm tshiab pom qhov loj hlob nrog kev muag khoom duas.
Qhov kev sib raug zoo ntawm tus nqi-ntim no qhia txog qhov tseem ceeb ntawm cov neeg siv khoom txaus siab, uas pab tsav kev yuav khoom, txawm tias qhov muag ntau dua tsis ib txwm cuam tshuam ncaj qha nrog kev muag khoom duas. Kev hloov pauv ntawm cov khw muag khoom thiab cov neeg tsim khoom hauv kev hloov kho cov qauv no yuav yog qhov tseem ceeb rau kev vam meej yav tom ntej hauv kev lag luam qos yaj ywm.
Xaus: Sustainability thiab Adaptation nyob rau hauv lub Qos ua lag luam
Qhov nce ntawm 5.4% hauv cov qos yaj ywm muag muag txij thaum Lub Xya Hli mus txog Lub Cuaj Hli 2024 qhia tias kev lag luam muaj zog rau cov qos yaj ywm hauv Asmeskas, nrog kev loj hlob ntawm cov khoom tseem ceeb uas tau tsav los ntawm kev them taus, yooj yim, thiab cov neeg siv khoom nyiam rau cov pob me me. Cov qos yaj ywm tshiab, tshwj xeeb tshaj yog russets, ua tus nqi muag khoom muag, tab sis kuj tseem muaj kev xav tau ntau ntxiv rau cov khoom lag luam xws li chips thiab deli-npaj sab.
Raws li peb tos ntsoov, kev lag luam qos yaj ywm yuav tsum txuas ntxiv hloov mus rau kev hloov pauv cov neeg siv khoom, suav nrog kev xav tau ntau dua rau cov nqi pheej yig, kev xaiv yooj yim. Qhov kev thov tsis tu ncua rau cov qos yaj ywm tshiab thiab khov, ua ke nrog tus nqi rhiab heev, yuav zoo li coj cov tswv yim kev lag luam hauv lub hlis tom ntej. Cov neeg ua liaj ua teb, cov neeg tsim khoom, thiab cov khw muag khoom uas tuaj yeem sib npaug cov nqi tsim khoom, tus neeg siv khoom pheej yig, thiab cov khoom tshiab yuav yog qhov zoo tshaj plaws rau kev ua tiav hauv kev sib tw thiab kev lag luam.