McCain Foods, tus thawj coj thoob ntiaj teb hauv cov khoom lag luam qos yaj ywm khov, tau nthuav tawm kev tsim kho tshiab ntawm nws cov khoom ntim thoob plaws tebchaws Askiv thiab Europe. Qhov kev siv zog no qhia txog McCain txoj kev mob siab rau kev hloov zuj zus nrog cov neeg siv khoom xav tau thaum tuav nws txoj cai raws li tsev neeg staple.
Cov yam ntxwv tseem ceeb ntawm Cov Ntim Tshiab
- Evolved Sunshine Identity
McCain lub cim hnub ci lub logo tau yooj yim thiab ntxiv dag zog, tsim kom muaj lub ntsej muag zoo rau lub ntim. Qhov kev hloov tshiab no ua kom paub meej tam sim thaum hais txog lub hom phiaj kev sib txuas rau cov khoom xyaw ntuj, cov khoom zoo. - Kev Cai Typography
Tus tshiab typeface, "McCain Wedgebrush," embodies lub ntuj thiab vibrant zoo ntawm lub hom. Ntxiv fonts, "Rooney" thiab "Tswv Tij," muab qhov tseeb thiab sib npaug, kom ntseeg tau cov ntsiab lus ntawm cov khoom tau yooj yim nyeem thaum tswj xyuas qhov zoo sib xws. - Tes-Printed Illustrations
Txhawm rau hais txog McCain txoj kev mob siab rau qhov tseeb, qhov kev tsim kho tshiab suav nrog cov cuab yeej luam tawm tes tsim siv cov qos yaj ywm tiag tiag. Cov kev pom tshwj xeeb no qhia txog lub tuam txhab kev siv cov khoom xyaw tiag tiag thiab ntuj, txaus siab rau cov neeg siv khoom noj qab haus huv.
Kev sib koom tes nrog BrandOpus
BrandOpus, lub koom haum ua lag luam thoob ntiaj teb, koom tes nrog McCain ntawm qhov kev tsim kho tshiab no. Lawv txoj kev koom tes, uas tau pib nrog lub ntiaj teb rebranding nyob rau hauv 2013, tau tsav McCain txoj kev loj hlob mus sij hawm ntev los ntawm kev tsim kom muaj ib tug zoo ib yam thiab nco txog tus kheej.
Qhov kev tsim kho tshiab yog tsom rau:
- Txhim kho txee muaj nyob thoob plaws ntau qhov chaw muag khoom.
- Xav txog qhov sib txawv ntawm McCain cov khoom lag luam, los ntawm Smiles mus rau Crispy French Fries.
- Txuas nrog cov neeg siv khoom xav tau, txhawb kev ntseeg siab ntawm cov khoom lag luam zoo.
Kev lag luam cuam tshuam
Kev tsim kho tshiab ua haujlwm McCain kom muaj kev vam meej hauv kev lag luam dynamic. Xyoo 2022, Tebchaws Europe cov qos yaj ywm khov ua lag luam tau muaj nuj nqis ntawm kwv yees li € 14.2 billion, nrog rau qhov projected CAGR ntawm 4.1% ntawm 2023 txog 2028. Cov ntim khoom tshiab tau hloov kho raws li cov kev xav tau hais txog kev pom tseeb, kev ruaj khov, thiab qhov tseeb, uas tau nce nqi los ntawm cov neeg siv khoom.
Tsis tas li ntawd, lub ntuj zoo nkauj thiab cov khoom lag luam yooj yim resonate nrog cov neeg hluas nrhiav kev huv thiab niaj hnub ntim. McCain lub hom phiaj ntawm kev txhim kho kev pom kev pom thoob plaws hauv digital thiab lub cev platforms ua kom muaj kev sib xws hauv kev lag luam thiab kev koom tes nrog cov neeg siv khoom.
McCain Foods 'European ntim khoom tshiab yog ib kauj ruam tseem ceeb hauv kev ntxiv dag zog rau nws cov khoom lag luam nyob hauv kev lag luam hloov zuj zus. Kev kho dua tshiab ntawm tus kheej seamlessly sib koom ua ke niaj hnub tsim qauv nrog cov cuab yeej cuab tam ntawm cov khoom lag luam, tsim kom muaj kev xav thiab pom kev nthuav qhia.
Los ntawm kev nqis peev hauv qhov kev tsim kho tshiab no, McCain tsis yog tsuas yog ua kom muaj kev loj hlob ntxiv, tab sis tseem ua kom nws txoj haujlwm ua tus thawj coj hauv cov khoom qos yaj ywm khov. Qhov kev siv zog no qhia txog qhov tseem ceeb ntawm kev hloov pauv thiab kev tsim kho tshiab hauv kev tswj hwm cov neeg siv khoom ntseeg siab thiab cov khoom lag luam muaj feem cuam tshuam.
Mc Cain Cov Khoom Noj, Ntim Rov Tsim Kho, Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos Qos yaj ywm
