Lub khw muag khoom noj txom ncauj Australian tab tom hloov zuj zus, nrog cov neeg siv khoom nce ntxiv nrhiav cov khoom lag luam muaj txiaj ntsig zoo. Spanish hom El Rustico qhov kev tshaj tawm tsis ntev los no ntawm deli-style qos yaj ywm chip kab - faib thoob teb chaws los ntawm Woolworths - qhia txog qhov kev hloov pauv no. Muaj nyob rau hauv peb lub flavors (Original, Salt & Vinegar, thiab Chilli & Txiv qaub) ntawm AUD $ 3.80 ib pob, cov khoom lag luam tsom kom sib npaug ntawm kev pheej yig nrog kev thov rau kev kos duab.
Kev Lag Luam Trends thiab Agricultural Implications
Lub ntiaj teb qos yaj ywm chip lag luam yog kwv yees kom loj hlob ntawm ib CAGR ntawm 4.3% (2023-2028), tau tsav los ntawm kev thov rau cov khoom noj txom ncauj zoo tshaj thiab noj qab nyob zoo (Statista, 2023). Hauv tebchaws Australia, cov khoom noj txom ncauj muaj nqis rau AUD $3.5 billion, nrog gourmet chips tau txais kev sib koom ua lag luam (IBISWorld, 2023).
Rau cov neeg ua liaj ua teb, cov qauv no nthuav tawm cov sijhawm:
- Ntau cov qos yaj ywm muaj nqis (piv txwv li, cov suab thaj qis, cov hmoov txhuv nplej siab siab) yog qhov xav tau rau kev tsim cov chips hwm.
- Sustainable ua liaj ua teb tau nce qhov tseem ceeb los ntawm cov khoom noj txom ncauj ua lag luam cov khoom siv tes ua thiab "cov cuab yeej cuab tam".
- Direct kev cog lus nrog processors tuaj yeem ua tau nyiaj ntau dua li cov hom lag luam xws li El Rustico nrhiav cov khoom zoo sib xws.
Kev sib tw thiab khw muag khoom Dynamics
El Rustico txoj kev nkag mus ua kom muaj kev sib tw hauv Australia cov khoom noj txom ncauj zoo tshaj plaws, qhov twg cov khoom lag luam hauv tsev (xws li Red Rock Deli) thiab cov khoom siv (xws li, Kettle Chips) ua tus thawj. Woolworths 'kev faib tawm ua kom pom tseeb, tab sis qhov chaw txee tseem muaj kev sib tw -private-label gourmet chips tau nce 12% hauv kev muag YoY (NielsenIQ, 2023).
Ib Niche Tsim Nyog Saib
El Rustico qhov kev tshaj tawm qhia txog kev nthuav dav: cov neeg siv khoom xav tau qhov zoo, saj, thiab pheej yig. Rau cov neeg ua liaj ua teb thiab kev lag luam agri-kev lag luam, qhov no qhia tau tias muaj peev xwm rau koom tes nrog cov khoom noj txom ncauj ntawm cov qos yaj ywm tshwj xeeb thiab kev tsim khoom ruaj khov. Raws li kev lag luam khoom noj txom ncauj zoo zuj zus tuaj, cov neeg koom nrog thoob plaws cov khoom siv yuav tsum saib xyuas cov kev xav tau hloov pauv thiab hloov kho kom haum.
